For the past year or so, he’s been hunting down a space that could support back-of-house production and customer-facing gameplay in a single facility. Tagmire has operated Button Shy from a handful of locations in the area, but its customer interactions have been mostly virtual. “We’ve just made this product model and we’re fitting all these things into it.” The game can be emotional, or the game can be snappy. “The game can be quick, or the game can be long. “The size of the game is not defined by the size of the product,” Tagmire said. Production is typically crowd-funded, which keeps costs low, and Button Shy cranks them out at the ambitious pace of one per month, which generates repeat business and intense interest. His formula - 18 cards, hand-packaged, in a screen-printed wallet - spans games of any conceivable theme, from city-building to flowers to space battles, for single players, couples, and groups. Tagmire established Button Shy Games, an independent publisher of pocket-sized wallet games, from his Haddon Township home in 2015.
Since he was a child in Haddon Township, Jason Tagmire dreamed about opening his own business on Haddon Avenue.Īfter his business outgrew several prior locations, he’s finally fulfilling his wish. The Backyard at Button Shy includes a game library and space to play.
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